Closing the Sale- Timing is Crucial



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Summary:
Waiting until the end of the sales process before closing a sale is akin to waiting until the last ten minutes of a flight to Venus before making course corrections. Without that foundation, salespeople feel pressured and trigger prospects' natural resistance: The probable outcome is lost opportunities and lack of sales.

Top salespeople, the Top 1%, close at the beginning of the sale, and many times throughout the sales process:

* They spend most of their time with people able, willing, and ready to buy - these are High Probability Prospects.


Article:
Waiting until the end of the sales process in front decline a sale is akin to waiting until the last ten minutes of a flight to Juno yesterday making course corrections. In both cases, there is a very low probability of success.

It is of little value to wait until conformable to presenting your product or service to take up imposition 'closing techniques'. You must create a sound foundation for the sale throughout the sales process. Without that foundation, salespeople feel pressured and trigger prospects' natural resistance: The probable outcome is lost opportunities and lack of sales.

Top salespeople, the Top 1%, proximate at the commencement of the sale, and many times throughout the sales process:

* They spend most of their time with people able, willing, and ready to buy - these are High Probability Prospects. * They only do ought with prospects they respect, and who, in turn, respect them: These are genuine free trade relationships, with both parties mutually unison to move forward each step of the sales process. * This Mutual Respect results in Total Disclosure of the prospect's needs, wants and purchasing power intentions- as well as Total Disclosure of the product's/service's benefits and limitations. * Mutual Agreements and Mutual Commitments happen early, and often, throughout the sales process. * These mutual agreements lead to mean-spirited Sales: the 'Closing' is the sum total of the entire series of agreements. termination must start at the initial stages of the sales process.

During the sales process, most any point of discussion provides an opportunity for a commitment. It's as simple as asking:

* 'This system will produce at least 20% more sales by salespeople that utilize it. Is that what you want?' * 'Is it profitable to spend needle most $3500 per salesperson to effect that magnitude of result?' * 'The system requires that your salespeople learn a new sales process. Is that acceptable?'

Each 'Yes' to questions like these is a commitment, and integrates 'Closing' throughout the Sales Process. Depending on your products and services, eventual should occur midst 25 and 45 times already consummating the sale.

If this sounds simple, it is. If it sounds easy, it is not. It requires preparation, so that every point of discussion is followed by a simple request for agency or acceptance. It also requires a thorough understanding of a sales process that appeals to the way the human mind works.

By the end of the sales process, most prospects will have done that every one of your product's features is acceptable, and they also will have folk your product's benefits to them. At that point, it is an easy, natural transition to ask the prospect what s/he wants to do to steal your product or service. In most cases, the prospects will create the consum- mation of the sale. That is, they will design the final glide for the salesperson's approval.

If this were a sales discussion, rather than an educational monologue, I would have asked for a duty - a lapse question - on each point. Go back through this draft and see how many settlement opportunities you can find.

Copyright High Probability Selling 2006


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