Boost Sales

Most of the time we'll meet with resistance - "you're too expensive" or "we deal with someone else" or "I don't agree with you" or "your proposal isn't good enough."

There are many things that people will say when they resist what you utter; We tend to stick with these decisions until proved otherwise.

It's therefore vitally important for us as business people t

You are the product

We're all in the selling activism whether we like it or not. It doesn't matter whether you're a lawyer or an accountant, a manager or a politician, an engineer or a doctor. We all spend a great deal of our time trying to persuade people to buy our product or service, move into our proposals or merely accept what we say.

Most of the time we'll meet with resistance - "you're too expensive" or "we deal with someone else" or "I don't agree with you" or "your proposal isn't good enough."

There are many things that people will say when they resist what you utter; however how many of these statements are true?

Salespeople hear - "you're too expensive" and they reduce the price. Managers hear "I'm not doing that" and they resort to threats. Politicians hear "I don't time with your policy" and they try to rationalize.

It may just be that the people you're trying to persuade just don't like - you.

Okay, so they don't necessarily dislike you, it's just that they haven't "bought" you. to anyone will yield to what you say they've got to like you, feel you and trust you. If you think most it, you are far more likely to believe someone arterial street to you than a person you've only known for five minutes.

Just think for a moment anyhow some of the people who come into your life. They could be people you work with, people on television, politicians or religious leaders. How much of what they say is influenced by how you feel carelessly them?

Before you can get venturer at persuading or influencing other people - you need to get transmuted at selling yourself. There are so many occasions in day-to-day life that makes this so important. You might be trying to buy something at a better price. Perhaps you're returning a product and know you'll face some resistance. Maybe you're just trying to get a member of your family to do something they're not so keen to do. The task gets harder if you haven't sold yourself.

Every day of our lives we are selling ourselves, nothing will happen until we are successful at doing that.

When we meet someone for the first time, be it a potential customer, servile or new colleague, they'll make a quick decision haphazard us.

I read some research by psychologists who established that we make within reach eleven decisions other people within the first two minutes of meeting them. We tend to stick with these decisions until proved otherwise.

It's therefore vitally important for us as business people to get the other person to 'buy' us as quickly as possible.

Here are 10 steps to selling yourself:

# 1 - You must think in the product
Selling yourself is pretty much like selling anything. Firstly, you need to have confidence in in what you're selling. That means persuaded in 'you.' It's all over lots of positive self- talk and the right attitude. I read somewhere that the first thing people notice any which way you is your attitude. If you're like most people then you'll suffer from lack of confidence from time to time. It really all comes down to how you talk to yourself. The majority of people are more likely to talk to themselves negatively than positively. And this is what holds them back in life. There are manifest you can buy and courses you can go on and I suggest you do.

It isn't just re a positive attitude; it's well-nigh the right fix - the quality of your thinking. Successful market people have a constructive and optimistic way of looking at themselves and their work. They have an predilection of calm, confident, positive self- expectation. They feel good involving themselves and believe that everything they do will lead to their inevitable success.

Successful outfit people also have an ethos of caring. As well as sympathy for their own success they care about other people. They care not far from their products and their service and they really care upon helping their customers make remedial purchase decisions. One of the first things that people notice up and down you is your attitude and successful salespeople exude friendliness, modesty and an air of self-confidence. They draw people towards them.

If you are in a sales job or a business dealings owner or a manager then you need to continually work on your attitude. You need to listen to that little voice inside your head. Is it saying you're on top, going for it and confident, or is it holding you back. If you're hearing - "I can't do this or that" or "They won't want to buy at the moment" or "We're too expensive" then you'd ameliorate vary your self-talk or commutation your job.

Start to deem in yourself and don't let things that are out with your control effect your attitude. Avoid criticising, condemning and complaining and start spreading a little happiness.

Remember the saying of Henry Ford, founder of the Ford Motor Company - "If you take to be you can do a thing, or if you allow you can't, in either case you're probably right".

# 2 - The packaging must grab attention
Like any other product we buy, the way the product is packaged and presented will influence the customer's decision to buy. Everything surrounding you needs to look good and you must dress decently for the occasion. And don't think that just as long as your customer dresses casually, that they expect you to dress the same way.

The style and species of the comforter you wear, your spectacles, shoes, briefcase, watch, the pen you use, all make a statement in regard to you.

Another little tip -- when the person in reception at your customer's office says "have a seat" -- DON'T! You don't want to be the crumpled heap in the corner reading the newspaper when your potential customer comes to greet you. You'll be the one standing in reception looking smart, sharp, poised, confident and ready to conduct business.

# 3 - Smile
No need to get elect away, you don't need a big cheesy grin, just a pleasant open face that doesn't frighten people away. I meet so many people at different contract functions and some of them look so unfriendly, they scare me to death.

# 4 - Use names
Use the customers name as soon as you can but don't over do it. mimesis is less formal nowadays however be well-advised of using first names initially. It never fails to touch me the number of salespeople I meet or talk to on the phone, who don't tell me their name. Make sure your customer knows yours and remembers it. You can do the old repeat trick - "My name is Bond, James Bond" or "My name is James, James Bond"

# 5 - Watch the other person
What does their body language tell you? Are they comfortable with you or are they a bit nervous? Are they listening to you or are their eyes darting head over heels the room. If they're not gratified and not listening then there's no point telling them something important in re your business. Far better to make some small talk and more importantly - get then to talk at hand themselves. It's best to go on the assumption that in the first few minutes of meeting someone new, they won't take in much of what you say. They're too busy valuing all the visual data they're taking in.

# 6 - Listen and look like you're listening.
Many people, particularly men, listen but don't show that they're listening. The other person can only go on what they see, not what's going on inside your head. If they see a blank expression then they'll attack you're 'out to lunch'. The trick is to do all the kinetic listening things such as nodding your head, the occasional "UH-HUH" and the occasional question.

# 7 - Be interested.
If you want to be INTERESTING then be INTERESTED. This really is the most important thing you can do to be successful at selling yourself. The majority of people are very concerned practically their self-image. If they sense that you value them, that you feel that they're important and worth listening to, then you effectively raise their self-image. If you can help people to like themselves then they'll LOVE you.

Don't fall into the trap of flattering the customer, because most people will see right through you and they won't fall for it. Just show some genuine interest in the customer and their practice and they'll be much more receptive to what you say.

# 8 - Talk positively.
Don't say - "Isn't it a horrible day" or "Business is pretty tough at present" or any thing else that pulls the conversation down. Say things like (and only the truth) - "I like the design of this office" or "I've heard some good reports hereabouts your new product".

# 9 - Mirror the customer
This doesn't mean mimicking the other person, it just means you speaking and behaving in a manner that is similar to the customer. For example, if your customer speaks slowly or quietly, then you speak slowly or quietly. Remember people like people who are like themselves.

# 10 - Warm and friendly
If you look or sound stressed or impetuous then don't be surprised if the other person gets defensive and less than willing to co-operate. If you look and sound warm and friendly, then you are more likely to get a more positive response. This isn't beside hand all nicey-nicey. It's about a pleasant open face or a warm tone over the telephone.

Before we can start to get down to the process of selling our product, our service or our ideas then we need to be as sure as we can be - that the customer has store us and that we have their full attention.

More Articles: