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All I had to do was cover $4.95 in shipping, and I didn't need to give him a credit card number to pay it. Radar on, full scam alert! I told him I wasn't interested in participating, and that I wanted off of his calling list. Legitimate telemarketers know that the magic words in the USA are 'take me off your calling list'; When he asked why, I described some of my research and explicitly told him "don't call this number anymore". Why am I telling you this long-winded tale? Here's the lesson... Article: "Hello, is (pause) puh-TREE-shuh home?" So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could talk to me. At this point, one of two things happens. Either they hang up and try just the same later, or they read me their script. This guy launched into his script... As part of a new promotion, he wanted to give me $500 in free merchandise certificates. All I had to do was cover $4.95 in shipping, and I didn't need to give him a credit card number to pay it. Radar on, full scam alert! I told him I wasn't interested in participating, and that I wanted off of his naming list. Legitimate telemarketers know that the magic words in the USA are 'take me off your requisition list'; they usually rattle off a toll-free number and move on. Not this guy. He hounded me for quite another thing five minutes prevalent why I didn't want the fre'e certs. I told him I didn't trust him. He said if I didn't trust him to just hang up. So I did... The phone rang with the speed of electronic redial. "Why you hang up on me?" he demanded. "Don't you want the five hundred dollars worth of certificates?" I told him no. "You don't deserve them anyway..." he snapped then hanging up. Did a little research... >>> Sidebar <<< If you want to learn what I learned hereabout this outfit, do a Google search for "Consumer Rewards Network" in quotes. Very interesting vantage they're working. >>> Sidebar <<< Fast forward to Monday morning. The phone rings. Heavy prattle on the other line... "Hello, is (pause) puh-TREE-shuh home?" After going through the usual routine, he launched into his pitch. I cut him off, told him we weren't interested. When he asked why, I described some of my research and explicitly told him "don't call this number anymore". Why am I telling you this long-winded tale? Here's the lesson... Don't work so hard trying to convert lookers into customers per they say no. There's a well-known quintessence in sales training that says most sales are purblind in accordance with the fifth time the prospect says no. That's true. It's also true that, outside of organized crime, quietus a prospect over the head is not a legitimate sales tactic. Court your customers like you would a new Casanova or girlfriend. "Date" them for awhile, offering smaller products and occasional surprises. Go for the long term relationship. Don't cross the line from suitor to stalker. What do you think would happen if you walked up to a stranger and said "marry me"? Odds are, they'd say no and run the other way. What if you did the same thing with this person additionally and again? Do the words "restraining order" ring a bell? And yet many home pursuit people try to do the same thing. Especially guilty are network marketers fresh off a big training event. These events are meant to fire up the troops, and they work big time. Distributors hit the ground running with evangelical zeal. Everyone needs their deal, and they just won't take no for an answer. Wake up, people! Sometimes 'no' is the right answer! Some people are just not cut out to be in calling for themselves, and that's a good thing. I need someone to cut my grass. And fix my car. And ring up my groceries. And draw up my contracts. And heal me when I get sick... And on it goes. Take the easy way. Look for the ones that express interest, whether that's by hire purchase a trial order or signing up for your mailing list. Cultivate the relationship. Long-term topic success is a lot more like farming than hunting. Come on too strong, too fast and be too persistent, and you'll end up sounding like that phone scammer I started this letter with. And like his outfit, you may also learn the legal meaning of close and desist. If you stay in stage business that long... Blackjack Winning Secrets. - Ex Blackjack Dealer Tells All! Extatic customers. Amazing 7% Conversion Ratio. Search Engine Cloaker (since 1995) - We are proud to help our customers achieve number 1 rankings in all engines for 10+ years. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |
More Articles:1. "Thanks For The Rejection!" Summary: 2004 Author: The Law Of Large Numbers: How To Make Success InevitableIt sounds a little masochistic, but I actually appreciate being rejected. But, as a writer, a salesperson, and an entrepreneur, I have come to appreciate that there is a strong correlation between the frequency of rejections that I withstand and the amount of success I generate, especially in my career. In fact, I read somewhere that the famous novel, The Yearling, was … 2. 10 Days to Making More Money Summary:Title: 10 Days to Making More MoneyAuthor: Lori GiovannoniEmail: lori@xmission.com Word Count: 895Copyright: ' 2005 by Lori GiovannoniWeb Address: www.lorigiovannoni.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. This is setting your intention for success 10 working days in the future and moving your mind and your ac… 3. Call Reluctance - Do You Have It? Summary:Does the thought of picking up the telephone to calla potential customer or prospect make your stomachchurn?Do you clearly map out a game plan of whenand who you are going to call tomorrow, only to findyourself distracted with busy work and unable to makeany calls?Do your visions of all-expense paid, tropical vacations,big promotions and 5 digit bonus checks evaporate as thephone stares viciously at you like a ten ton one-eyed,one arm fir… 4. Revenue Growth Through Alliances By Steven Mednick Summary: A third option - alliances - just may be the right blend of risk and reward to accelerate your company's revenue engine.Over the past 15 years, the successful formation of alliances has emerged not only as a critical management competency but a revenue weapon as well. Most alliances formed between companies are not made public, either because the companies choose not to publicize the collaboration, they want to keep the deal confidential… |