A Thousand WordsGet Boost Sales on boost-sales.net. A Thousand Words topic will increase your understanding on Boost Sales. We at boost-sales.net only provide news, articles, information in Boost Sales. Boost Sales at boost-sales.net provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
But you should not use words simply to fill space - they should all be carefully crafted to bring the person to your order page. Studies have shown that one large web page with internal links to additional information will rank better with the search engines. Think of these internal links as bookmarks within your page, which will quickly advance someone to the desired spot. An image will make your page more attractive, but don't include one unless it has a purpose, and will help close the sale. While yellow text on a black background is 'cute' you should avoid using fancy fonts or backgrounds that are difficult to read - people will simply 'click away'. Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy you are selling . Article: They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used as an promptitude getter. It should draw people in to read the words used in the ad. Words sell - not pictures. Each word used in the ad should lead the person to the desired outcome. In the case of a hidden ad, the desired outcome should be to have them request more information. Sales are seldom made from the first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has done the first part of the job. Anyone involved in Internet Sales without a web page is simply spinning their wheels. Many of the web pages however are disaster areas. People get so creative in their design, they forget their primary purpose. Once you have gotten someone to this point, it is now time to finicky the sale, and this is where many people 'miss the boat'. Think nearly it - your ad had to have been effective as it got them to your web site. They are looking for additional information. Some people want the presentation in the quickest possible fashion, while others are willing to spend the time researc hing your offer. To be effective you should try to accommodate both groups. An effective presentation will provide a synopsis of what you want to cover. It should also have a 'link' where a person can be sent for in depth information. This is definitely a case where more is better. But you should not use words simply to fill space - they should all be with great care crafted to bring forth the person to your order page. Studies have shown that one large web page with internal links to additional information will rank capping with the search engines. Think of these internal links as bookmarks within your page, which will quickly rush someone to the desired spot. An image will make your page more attractive, but don't include one unless it has a purpose, and will help silent the sale. A large image that takes a long time to load will many times have the reverse effect of what is desired. If the visitor simply 'clicks away' from your web page now the image loads slowly, it is defeating its purpose. Some guru's recommend power words like 'free' or 'earn without work', but these terms have been overused. While power words may still have a place in your 'teaser' ads, you should use down to earth language at your web site. The words must be vibrant and alive, driving the person toward the desired outcome. You must learn how to write persuasive words specifically written for your targeted customer. If your target market is professionals, write your message geared to them. Remember however that the vocabulary of many potential customers may be limited, so don't use words that will not be understood by the average person. keep hands off the use of terms that will not be known by your prospects. Your text should be written in a black, legible font with a light background, preferably white. While yellow text on a black background is 'cute' you should divert using fancy fonts or backgrounds that are difficult to read - people will simply 'click away'. Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy you are selling . When writing sales copy, use words like 'you' and 'your' - write as if you are speaking with just one person -- one on one. Finally, be apprehensive that many Internet users are with bated breath about making a purchase on the Internet. You must put your potential customers mind at ease by displaying your full name, bunch name and contact information. This will put their mind at ease by building their confidence in you and your product. While a picture may be worth a thousand words, it is the words that will sell.
|
More Articles:1. Running Shoes Summary:Running shoes are ideal for many people, even those that do not spend a lot of time running. Choosing the right running shoes is not necessarily difficult though. What To Look For There are several things that you should look for when choosing running shoes either for you or for your child. * Support is the most important factor in the shoe. Article:Running shoes are ideal for many people, even those that do not spend a lot of time run… 2. Understanding The Corporate Buyer By C.J. Hayden Summary: But every corporate sale must be justified to someone else in the organization.A supervisor must justify choices to a manager, the manager to an executive, the executive to the CEO, the CEO to the board, the board to the shareholders. If hiring you will cost more than solving the company's problem in some other way, what tangible benefits will they receive that make the added expense worthwhile?Individuals and small businesses buy servic… 3. 7 Bullets To Making An Easy Sale Summary: Also a good ad copy with a little creativity is a MUST.Bullet 1 - Create Value The first step to making a sale is getting your prospective buyer to know your product. The best way to create value is by listing the benefits of your product, and then integrating these benefits tactfully with your prospect's need and wants. Bullet 7 - Repeat Repeat And Repeat One of the most powerful tools of persuasion is repetition. Advertising man and au… 4. A Stupid Question, but it has to be asked By Robert Farey Summary: This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of … |