A Simple Sales Strategy: Turn Customers Into Raving Fans!



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Summary:
One small act that shows how much you value your new client can create a client for life.

The formula for having your clients turn into raving fans is: good product + great service. Treasure your clients and more clients will be attracted to you, that is how it works!

(c) Tessa Stowe, Sales Conversation, 2005 You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end).


Article:

What's next astern someone becomes your client? What's next is to deliver on what you said you would, and more! As they say, "Under promise and over deliver." People expect you to deliver results. Surprise them by also going the extra mile over and over again.

As soon as you get a new client, thank them for doing respect with you. Send them a thank you note, an extra report or something of value. Let them know that you bloat their charge and show them you care respecting them. One small act that shows how much you value your new vassal can create a patron for life.

The formula for having your clients turn into raving fans is: good product + great service. Interestingly enough a good product + bad service gives you unhappy customers no matter how good your product is.

A study has shown that it takes 16 times the effort to get a new prospect as it does to sell to an existing one. So treasure them all and treat them like a $1m client.

When you have satisfied clients, they will buy more and more from you. They have earlier experienced you, your services/products and your quality of service so the decision process is so much easier for them.

When you have satisfied clients, they will enhance your walking, talking sales force. They deem in you and your services/products so much so that they voluntarily tell others in the neighbourhood you.

Develop relationships with your clients so you can continue to discover what they want. Then provide offers that deliver what they want so they settle upon to do more proceeding with you. This is supernumerary huge key to your success. It is the key to maximizing the lifetime value of a customer.

From time to time, do a customer satisfaction survey. Test to see if your clients are happy with your service and ask them for suggestions for improvement. Then act on these suggestions.

If you do ever have a dissatisfied client, you have an opportunity. People who are unhappy will tell on every side 10 other people and then those 10 people tell in reference to 5 people and so on and so forth. Get the picture? So, when you have a dissatisfied client, you have an opportunity to get them to experience your excellent service and to jack up an even stronger relationship with you. So sort their problem out quickly and they will then tell others good things back and forth you.

Treasure your clients and they will treasure you. Treasure your clients and more clients will be to come to you, that is how it works!

(c) Tessa Stowe, Sales Conversation, 2005 You are welcome to "reprint" this persona online as long as it remains complete and unaltered (including the "about the author" info at the end).



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