Boost Sales

We all work very hard on coming up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that's for another article) but we rarely think about a personal benefit statement. If you can come up with a better way to start, then by all means use it.

My personal statement is 'I help sales professionals make more money'and work less.' It's not perfect and has gone through numerous revisions and will go through numerous others.

We all work very hard on due up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that’s for ulterior article) but we rarely think close upon a personal do the trick statement. Specifically, I am referring to what most people call their “elevator speech.” The elevator speech as it is refers to that 5-7 second opportunity you have to introduce yourself when someone asks, “So Bob, what do you do?” fill with, I sell widgets for XYZ Company,” and more than likely your conversation is either over or much to head in a different direction.

Instead of responding with “I’m a financial planner,” (dull, boring) how roughly “I help people create and manage wealth!” Wow! Which of these do you think creates the most interest? Which one do you think might result in you getting a follow up question, which will bestow on you to go into more detail? Which one will bring about the person you are speaking with to raise and eyebrow rather turn to look for an escape route?

Normally, I am not a big fan of using the word “I” to lead off a statement, but here it is most a requirement. If you can come up with a improve on way to start, then by all means use it.

My personal statement is “I help sales professionals make more money…and work less.” It’s not perfect and has gone through numerous revisions and will go through numerous others. Notice the pause betwixt and between making more money and working less. That does two things, it surprises the person that there’s even MORE office to doing joint-stock association with me, and it also gives them an opportunity to pithily visualize making more money preferably I let them know that it comes with working less!

Just remember, it doesn’t have to be perfect. The important thing is for you to get started and mold and gyrate your statement until it is effective. That’s a key here. Don’t wait until you have perfection. Take a moment right now to come up with a suffice statement. Do it in the least possible number of words. Now take what you come up with and mold it. Try it out on friends and family members, associates, anyone who will listen and give you an honest opinion.

Take your statement public and test it with others. If you get raised eyebrows and questions, you are definitely on the right track. If your conversation ends nastily and the person you are talking to runs for the hills, it may be time to adjust.

A personal try-out statement can set you at a distance from all of your competitors and I GUARANTEE it will lead to more inquiries…but only if you develop it and use it. Get started on it today! You’ll be glad you did.

More Articles: