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Think about the affects of starting right off with 6 of the most appealing benefits of your product or service. A Multi Level Marketer might start a sales letter like this: ' Experience the freedom of ... That gets their attention, and compels them to read on. 2. Article: You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be mesmerized at how fast you can create an effective salesletter. 1. Attention What captures a reader’s eager attention more than an exciting list of things that will work for THEM? Think all but the affects of starting right off with 6 of the most entrancing benefits of your product or service. A Multi Level Marketer might start a sales letter like this: • Experience the freedom of ... That gets their attention, and compels them to read on. 2. Interest Here’s where we sneak in the primitive facts that might otherwise be uninteresting. The nitty gritty details of the product features won’t hold the customer’s deference for long, so keep it short and sweet. Hey, it’s great that your swimming pools have filters, etc., but let’s face it... there’s not a lot of excitement going on here! 3. Desire Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Don’t make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include: • The advantages of purchasing from YOU. • Testimonials from other satisfied customers. • An unconditional money-back guarantee. • A good deal! 4. Action Order now! Hey it says move it, but it doesn’t pack the wallop of a stronger stroke statement like this one: Hurry! Don’t miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www..... Be sure to give details of how to order. Make it a part of the command... make it easy to do... provide several options. Copyright 2005 Cutts Group, llc ErrorDoctor: 5,000,000+ Users Worldwide! - Add ErrorDoctor to your Review Site and watch the sales come in! Email 2,900,000+ Recipients Daily! - 100% Spam Free Targeted Bulk Email Service! Instantly Increase Your Sales by 1900% Guaranteed! About AVEO
AVEO Pharmaceuticals (NASDAQ: AVEO) integrates a proprietary cancer biology platform with drug development and commercial expertise in its efforts to discover and develop targeted cancer therapeutics. The company's lead product, tivozanib, is a potent, selective and continuous inhibitor of all 3 VEGF receptors that is designed to optimize VEGF blockade while minimizing off-target toxicities. Tivozanib is an oral, once-daily, investigational TKI that is currently being investigated in a global, randomized Phase 3 clinical trial called TIVO-1 comparing tivozanib to sorafenib in advanced kidney cancer, as well as additional clinical studies in other solid tumor types. AVEO's proprietary, integrated cancer biology platform offers the company a unique advantage in oncology drug development and has provided a discovery engine for high-value targets. This approach has resulted in a promising pipeline of monoclonal antibodies against novel targets including HGF, ErbB3, RON, Notch and FGFR. For more information, please visit the company's website at www.aveopharma.com.
Position Description
In this newly created position, Director/ Sr. Director of Training is responsible for building the Sales Training organization, developing all training programs and delivering sales materials to the field sales force. This will include product knowledge, competitive product analysis and differentiation, sales force effectiveness for sales processes and compliance requirements, business plan development with success metrics and requirements for note-taking & records retention. In addition to sales training, this position will support corporate training initiatives to ensure compliance with OIG guidelines. The incumbent will develop and facilitate all areas and phases of sales training including on-going field needs, managers meetings, plan of action meetings and product launches. Collaborative work with Sales, Marketing, Legal, HR, Regulatory, Medical and Operations is essential to deliver effective sales training programs.
Job Responsibilities
Lead and develop training around launch plans for US Sales and Marketing teams to ensure consistency in launch readiness including development of product and non-product training modules for new oncology sales team
Design and execute product and non-product training for sales specialists and sales management team in collaboration with internal stakeholders, partners and external vendors
Lead and coordinate new hire training programs for Sales and Commercial Operations
Lead efforts in launch and other company meeting planning and execution, including site and production vendor selection, agenda creation, workshop development and delivery as well as overall meeting facilitation
Build the Sales Training organization, staff as appropriate, set direction through the performance management process and develop team
Partner and collaborate with Marketing to develop sales force strategies to ensure product success in the marketplace
Identify, evaluate and manage vendors to support training
Establish goals and learning objectives to design appropriate and effective curricula, utilizing principles of adult learning
Leverage technology to promote cost effective remote training using company LMS system
Partner with Sales Management to develop and administer sales force development plans and performance evaluations
Perform additional responsibilities and participate in special projects as assigned
Collaborate with AVEO-s commercial corporate partner to achieve consistent and compelling materials and programs in a compliant and effective manner
Lead training sessions that focus around selling skills, clinical study reviews, clinical case studies, competitive overviews, account management and OIG guidelines for compliance, etc.
Aid in cross functional training to other functional areas, such as Marketing, Clinical and Corporate
Partner and work with the Regional Business Directors, Managed Care Directors and Clinical Sales Specialists in their territories to provide coaching and feedback for development and for assisting in driving sales
Conduct regular conference calls with Sales leaders and Specialists to cover recent clinical information and enhance selling opportunities
Develop programs and gap assessment tools for use at regional meetings to aid in continued development of the Sales Specialist skill and knowledge base
Incorporate all required regulatory and legal compliance programs into the appropriate training programs
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