21 SALES LETTER TACTICSGet Boost Sales on boost-sales.net. 21 SALES LETTER TACTICS topic will increase your understanding on Boost Sales. We at boost-sales.net only provide news, articles, information in Boost Sales. Boost Sales at boost-sales.net provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
53 words and phrases to use in your salesletters and ads: Just arrived, save, breakthrough, send no money, bonus, gift, free, bargain, now, improved, you, introducing, valuable, priority, unique, rush, the truth about, miracle, easy, hurry, today, how to, at last, limited, opportunity, yes, charter, secrets, new, amazing, only chance, announcing, revolutionary, guaranteed, discount, first time ever, special, instantly, discover, forever, premium, sensational, remarkable, revolutionary, startling, miracle, offer, quick, easy, wanted, challenge, compare, bargain, hurry. Article: 1. Write as if you had 5 minutes to stand face to face and sell your product or service to the customer. 2. Write down all issues important to your market. 3. fight shy of some that would offend anybody like specific religious reference or curse words. 4. usually place the customer first (a guy actually tried to sell me a vacuum cold cream once emphasizing that if I store it, HE would get a trip to Florida - not smart). 5. Sell the benefits, tell success stories, mention your associations with the big shots. 6. Don't sell multiple products in a letter. 7. Do not confuse people in any way. 8. Display a picture of the product if possible. Show a 'screen shot' of a web site, disk or CD-Rom if possible. 9. Show someone enjoying the product. 10. Don't mention the possibility that they might now buy. 11. Be refreshingly honest. 12. Don't overdo technical information unless it's at the level of your specific market. 13. Learn any necessary 'lingo' to speak to your market. 14. Don't strike people with exaggerated benefits, lies or even cliches. 15. Include a very long guarantee - 10 years or even lifetime. 16. Offer a free bonus, pile on the bonuses and benefits. 17. Make your letter long enough to get the reader to spend time with it instead of making it look and feel like a garage sale or flea market flyer. 18. all the time mention the price (I hate it when people don't do this). Mention the price up front if it is the focal point of the letter, but hold off until later if it is a costly item. 19. Offer rush delivery, remember that the product is the star, not you! 20. shiftiness kills sales (you want people buying, not laughing). 21. E-mail to your prospect six times, vary the letter on repeat mailings, make follow up letters flow together. 53 words and phrases to use in your salesletters and ads: Just arrived, save, breakthrough, send no money, bonus, gift, free, bargain, now, improved, you, introducing, valuable, priority, unique, rush, the truth about, miracle, easy, hurry, today, how to, at last, limited, opportunity, yes, charter, secrets, new, amazing, only chance, announcing, revolutionary, guaranteed, discount, first time ever, special, instantly, discover, forever, premium, sensational, remarkable, revolutionary, startling, miracle, offer, quick, easy, wanted, challenge, compare, bargain, hurry.
|
More Articles:1. What’s in Your Wallet? ------ Ten Key Factors That Put More Money in Your Wallet as a Sales Pro By Rick Johnson Summary: Sales representatives are successful today because they gain the majority of their targeted customers business. Become an expert at demonstrating the difference between price and cost.The formula for success is simple:FIND THE CUSTOMER PAIN-----TAKE THE PAIN AWAY------ SET YOUR PRICECustomers will pay plenty, if you can reduce their 'PAIN' This is the evolving role of 21st century Field Sales professional. They will buy it from you to… 2. Leveraging Yourself Up To Executives When Selling By Shamus Brown Summary: Management knows the answers to the "why" the business does what it does, and what the impact of change will be. As you ask more questions about why a new purchase is important and what the consequences of change or no-change will be, your lower-level people will be unlikely to answer all of these questions. Also, the greater the seniority of management that you bring in, the more he can discuss issues like your company's strategic dire… 3. Service With a Smile Summary: They don't directly ask for assistance, they do it by 'going the extra mile' when providing service. Your ability to provide quality service after the sale is critical in developing 'lifetime relationships' with your customers. Establish a feedback system to find out how your customers perceive the quality and quantity of the service you provide. How would your customers rate the service you provide? Mark asked Mrs. Johnson if she needed… 4. Five Mistakes to Avoid when Writing Sales Letters By Sharon Jacobsen Summary: Boring Your ReaderWhether of not you're able to hold the reader's attention will mean the difference between a killer sales letter and a sales letter that just hangs around doing nothing much at all.As with all forms of promotional business writing, a certain amount of drama is needed in a sales letter in order to grab the reader's attention and hold it throughout the message. If the sales letter doesn't motivate the reader to action, yo… |