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The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Features- Can you offer more product features than your competition? Proof- Can you provide more proof than your competition that your product is reliable? Do you offer warranties with your product? Article: The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. below par are 12 things you can compare and improve upon to outsell your competition. 1. Price- Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition? 2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package? 3. Delivery- Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster? 4. Benefits- Can you offer more benefits than your competition? Are your benefits stronger? Do you have creditable proof that supports your claims? 5. Quality- Is your product curvaceous and tested to last longer than your competition? Can you improve the overall quality of your product? 6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions? 7. Features- Can you offer more product features than your competition? Do your features support the benefits you offer? 8. Availability- Is your product invariably open or do your have to backorder it? Can your product suppliers drop ship to your customers? 9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions? 10. Service- Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine? 11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements? 12 Guarantees- Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?
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More Articles:1. Qualifying Your Prospect By Wendy Weiss Summary: It does not work to qualify your prospect, and it does not work to set your prospect at ease. If anything, this strategy puts you at a disadvantage and makes your prospect not want to speak with you! Here is a better approach: Allow your prospect to 'self-qualify''allow them to tell you that they are the decision-maker. This does two things: it lets your prospect know that you are familiar with their industry, and it also makes prospect… 2. 7 Pitfalls of Using Email to Sell By Ari Galper Summary: * Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls?* Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward?Sad but true, these days most people who sell for a living spend 80% of their time trying to communicate with prospects via … 3. The Art Of Cold Calling By Sue And Chuck DeFiore Summary: Well, when I call on a home and someone answers (as opposed to leaving my message), I ask is the home still available? The last question I ask is, George, it sounds like a beautiful home, why are you selling? Is he/she moving into a new home, relocating or just putting out feelers. Next I ask the pricing information, how much are they asking for the house? If no offers, ask them why they think they haven't had any offers? Next I ask ab… 4. 10 Tips to Explode Your Sales Summary: The quality of being different is a sought after trait of successful salesmen and will pay enormous dividends. #2 - Constantly Think About Ways To Help Your Customer. A successful salesman never sells on intrinsic value alone. I went to my house and got him some sandwiches and a drink and brought them back to him and then waited there for the tow truck to come get him. #7 - Never Be Satisfied With Your Accomplishments. No salesman who's … |