Boost Sales

Let's briefly discuss defining some prime market segments, specific geographic markets, sizes and trends, characteristics of people and 12 very important reasons to profile your target customers.

1 ' You will know how to communicate your message with a minimum of confusion when you know who your customers really are and deliberately set out to attract them.

2 ' You will be better able to decide how to mark

I was speaking with a potential encumbrance the other day and asked THAT question…”Who is your target market?” As a provider of telecommunications equipment, his response was, “Anyone who has a phone!” While that may seem like a good answer, the reality is that it is completely unfocused and undoubtedly wastes thousands of dollars in marketing costs and tens of thousands of dollars in opportunity costs. infra all, would you rather spend your valuable time with a prospect who buys 70% of the time, or one who buys 15% of the time?

The reality is that no matter what subject you are in, no matter what product you sell, you can take a look back at your customers and very quickly determine the nature of those most likely to purchase your product or service. Why is this important? Let’s say you do sell telecommunications equipment like my prospect. When you examine your sales history, you find out that 80% of your customers have mid 10 and 20 million dollars in sales, have more than 15 employees and are sole proprietorships. So you now know with indisputable proof that for whatever reason, a sole proprietor with $12 million dollars in sales and 20 employees is much more likely to buy from you than a partnership with $5 million in sales and 10 employees. How important can that be when planning your lead generation and conversion tactics?

Let’s flickeringly discuss defining some prime market segments, specific geographic markets, sizes and trends, of people and 12 very important reasons to profile your target customers.

1 – You will know how to grant your message with a minimum of confusion when you know who your customers really are and deliberately set out to wile them.

2 – You will be ascendant able to decide how to market your product or services to best reach prospects most likely to buy.

3 – You will know what ancillary services that your prospective customers or clients will want and expect from you.

4 – You will know what your target customers are willing to pay.

5 – You will know what your target customers will expect in terms of quality.

6 – You will know where large groups of target customers are located so you can market to them directly and cost effectively.

7 – You will know who else is following your target customers.

8 – Your customer will help you define your true market.

9 – You will be able to identify where it’s not only possible to possible to survive, but to prosper.

10 – When human needs aren’t actuality met, you’ll find a widening gap in the market and the key to opportunity.

11 – You will learn simple techniques that will help you gain insight into consumer behavior.

12 – It will be very important for you’ll be able to conceptualize your overall market.

Does this mean that we sell ONLY to our target market? Of course not! And does it mean that you give up on those outside your market? Again, a resounding NO! What it does give you is a place to start. When you aren’t sure WHY people outside your customer base aren’t buying, the first thing to do is to target prospects that have the same characteristic of your current customers.

The second, later thing to do is to find out WHY those outside your base are not consumerism and see if you can mutation that. It may be as obvious as no one under 30 purchase your wrinkle reducing cream, but most likely it will be much more complicated. Once you are able to determine the reason for a particular group ignoring your sales message, you can deftness that issue.

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