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Highlight all the important keywords and phrases in your ad copy. Place colorful graphs, pie charts and other charts in your ad copy. Place attention grabbing pictures above and within your ad copy. Use sub headlines to break up your ad copy and to capture a skimmers eye. Article: 1. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. 2. Highlight hire purchase incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background. 3. Use short sentences or sentence fragments in the body of your ad copy. A short clash of words can catch a skimmers eye with one quick glance. 4. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eyes and also support your product claims. 5. Place honour grabbing pictures over and above and within your ad copy. A powerful technique is to use before and back pictures of people using your product. 6. Use a headline that catches the circumspection of your target audience. One of the most effective ways is to use a free offer as your headline. 7. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines. 8. Make your product's list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc. 9. Use sub headlines to litter up your ad copy and to seizure a skimmers eye. You could make them even more powerful by highlighting them with color. 10. Use benignity grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.
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More Articles:1. Getting into Your Buyers' Shoes By Charlie Lang Summary: As a potential buyer, I found it way too premature for Chris to claim that his company's solutions will lead my company to more business. If he would have shared that his company's solutions helped other companies similar to mine, it would have been much more attractive and believable to me.Also, instead of saying "can show you our solutions", I would have preferred if he said something like "I would like to discuss with you what yo… 2. 5 SELLING TIPS -- TO INCREASE YOUR SALES Summary: PERSONALIZE YOUR APPROACHMore people will buy from you when they feel you aretalking directly to them about their individual needs.Develop customized versions of your sales message to caterto the specific interests of prospects in each market youtarget. But how can you personalizeyour web site to appeal to prospects in one market withoutlosing your appeal to other prospects visiting your site?One way is to create special web pages for pr… 3. "Cash In Big During The Slow Sales Period!" Summary: We have hadexcellent results by bundling multiple ad exposuresand dropping our per ad cost to less than half.Yet our average per customer sale is about $100.00You can maintain a good rate of return at a goodaverage per customer while the customer buysa product or service at greatly reduced prices.Everybody wins!3. Add A Bonus.Everyone loves to get more than they expected.Give your customer a pleasant surprise by givingthem something tota… 4. Call Reluctance - Do You Have It? Summary:Does the thought of picking up the telephone to calla potential customer or prospect make your stomachchurn?Do you clearly map out a game plan of whenand who you are going to call tomorrow, only to findyourself distracted with busy work and unable to makeany calls?Do your visions of all-expense paid, tropical vacations,big promotions and 5 digit bonus checks evaporate as thephone stares viciously at you like a ten ton one-eyed,one arm fir… |