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More Articles:1. Close More Sales With A Strong P.S. Summary: Again, this is used tolure the customer in and make them read more of yoursales letter where you can give them specifics.Third, give them the downside of not ordering. Have the first show a potential customer thestrong benefit they'll receive, the second showingyour downside to not ordering now.And finally, include an order link in your P.S. Article:While a headline is designed to grab the reader’sattention, the P.S. is the workhorse of … 2. 3 Mindset Changes To Increase Your Sales And Profits Summary: The trick for the modern marketer is to take those old 'values' and use the new technology to build a relationship that treats each customer as an individual.Be First In The Mind Or The Marketplace?It is better to be first in the prospects mind than to be first in the market place. You haven't changed their mind, somebody else has.Marketing is not a battle of products, it's a battle of perceptions. Article:Consumers Are Individual Custom… 3. Chicken Little And The Disintermediation Myth By Paul Shearstone Summary: We can save that discussion for another time as it is ' at the risk of sounding a little ironic ' history.Nevertheless, the argument regarding whether e-commerce will entrench itself as the 'preferred' way of doing business continues. Most sales requiring specializations all but eliminate ' at least for now ' an e-commerce solution.Tactical sales, however, are entirely different and Amazon.com is a perfect example. For products like book… 4. Why You Buy, Part Three By Steven Gillman Summary: There are thousands in casinos right now, losing more money and mumbling, "I just want to get even."Investors regularly hold losing investments simply because to sell them is an admission of the truth. They also won't sell them to invest the money in the better stocks they do name, which would be the logical thing to do.The Future Of Behavioral EconomicsThe science of behavioral economics is a growing field, with more studies being done … |