Boost Sales

361. Are Your Sales Stagnant and Smelly?
     Summary:'Be not afraid of growing slowly, Be afraid of only standing still.' - Chinese Proverb I just love the ancient philosophers! This usually happens at the beginning - when you first open your business or first become a salesperson. Then gradually, if you aren't careful - you become complacent and stick with what you have always done. Yes - all the gunk that clogs up a pond also happens to show up in your business. In the advertising worl…



362. The Sales Training Series: Selling With Leverage Questions
     Summary: What's more, by clarifying the actual stakes of the decision in the customer's mind, leverage questions serve to 'turn up the emotional heat,' making the expected gains even more desirable to the buyer. Leverage questions turn up the heat by clarifying what's at stake for the buyer, not just the seller. As you ask open-ended questions to investigate a customer's needs, you will come upon some needs that seem to have a particular urgency.…



363. Make Your Trade Show Booth Popular By Stephanie Hetu
     Summary: So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in order to garner more business and have no idea how to do it. However, when they are at your trade show booth you have the opportunity to show them your products and provide them with additional information.Also, offering models is a popular trade show booth trick used all over the world. Article: So, you are tak…



364. How To Select Wholesale Products By Donny Lowy
     Summary: So next time you are trying to figure out what the hottest wholesale merchandise is, simply ask your customers.Remember, the wholesale deals that your customers need, is the hot merchandise as far as you are concerned.Because even if for example DVD players are a hot wholesale item, if your customers are looking for good wholesale deals on televisions, then as far as your business is concerned, the hot item is currently a television.Keep…



365. Solution-Sell is a Myth! By Paul Shearstone
     Summary: The fact that few industries were untouched by the computer meant there was fertile ground for this new selling style to quickly take root.The solution sell dealt with the 'Multi-Box' challenge ostensibly needed to address more complex products and solutions in a more competitive marketplace involving more players than ever providing exactly the same or similar merchandise.This new approach took a longer view of the selling process and w…



366. What’s in Your Wallet? ------ Ten Key Factors That Put More Money in Your Wallet as a Sales Pro By Rick Johnson
     Summary: Sales representatives are successful today because they gain the majority of their targeted customers business. Become an expert at demonstrating the difference between price and cost.The formula for success is simple:FIND THE CUSTOMER PAIN-----TAKE THE PAIN AWAY------ SET YOUR PRICECustomers will pay plenty, if you can reduce their 'PAIN' This is the evolving role of 21st century Field Sales professional. They will buy it from you to…



367. "Telling People Anything Is Wasted Effort"
     Summary: Second, it's easier andquicker to tell, rather than to demonstrate.Good Books And Films In quality stories, printed or filmed, you are never toldthat Duke is a really bad dude. If collectivelyyou sufficiently support your point, you have at least a shot atbeing believed.How This Applies To Selling Anything The rules of selling are changing rapidly. Withinthese notes, there are invitations to explore a product orservice that goes specific…



368. The Art of Motivating Salespeople
     Summary: The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. The challenge of designing an effective sales incentive contest is that it should not only appeal to your top producers, but it must also excite average to below average salespeople as well. The secret to motivating a salesperson lies in discovering their 'hot buttons' and designing an incentive program that showcases them. Onc…



369. How To Offer a Powerful 100% No Risk Guarantee By Abe Cherian
     Summary: They put a sign up with that same negative attitude and expect customers to feel at ease when making a purchase.They could easily have said, "We'll gladly give you a refund of your full purchase price within 7 days - No Questions Asked." Making such a statement in your everyday business plan, helps make your customer feel more comfortable doing business with you.You may publish this article in your ezine, newsletter on your web site as …



370. The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way By Ari Galper
     Summary: "What matters most is that I put as many prospects as possible into my sales process, and hopefully some of them will turn into sales."If you're thinking that way, it's definitely time for you to consider a different way of thinking.Of course you can make sales using linear selling -- but you'll never know how many sales you're losing week after week because you're wearing the "blinders" of traditional selling.If we fail to tune in to th…



371. Know Your Product Before You Sell It By Jay Conners
     Summary: Product knowledge is by far the most important key ingredient to posses when it comes to selling your product.Before you sell your product, make sure you know it inside and out, you wouldn't want to be caught without an answer if your prospect had a specific question.Think about it, if you were interested in buying a product from someone and they couldn't answer your simplest of questions about the product, how much faith would you have…



372. 10 Important Things To Tell Your Prospects!
     Summary: Tell your prospects that your product tastes,smells sounds, looks, or feels better. Tell your prospects that your product lasts longer.People don't like to spend more money purchasingreplacement products all the time.8. Tell your prospects that you stand behind allyour products. Article:1. Tell your prospects that you offer free delivery.This may cost a little money, but, you will gain theextra customers to make up for it.2. Tell your pr…



373. Sorry, But I'm Not Buying From You! By Gary S. Goodman
     Summary: These calls may be spaced over a week or two, and during that time I'm thinking I still have a living, breathing buyer when I'm really chasing a phantom.(3) Although I have my vendor's hat on when I'm selling, in many cases, I'm also a potential or actual customer. Why waste the time of your receptionist by asking that he or she join your conspiracy by being forced to say you're in a meeting, on conference call, or by lying with whatever…



374. How to Create Material That Will Get You Sales Now! By DeAnna Spencer
     Summary: WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER?A great deal of money is wasted each day putting out useless sales and marketing material. Material that was written for the wrong reason or the writer forgot its purpose after he started writing it or fell in love with his own words.The single purpose of any marketing communications is to get the reader to take action. Obtain more information, if that is your intent.So, before you write…



375. Your Ad -- Who Cares? By Denise O'Berry
     Summary: They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress.What are your marketing pieces doing for your company? Article: Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?Give it the 'who cares' test. You have mainly five seconds to get your prospect's attention. Ma…



376. Master this software used by all successful salespeople
     Summary: The software industry took notice of this new concept years ago and developed software for every type of salesperson - whether it be ACT and Goldmine for individuals and small businesses, SalesForce, SalesLogix, and Microsoft CRM for medium businesses, and Siebel, Oracle, Peoplesoft, and SAP for large multi-national enterprises. And once they purchase what you have to offer, continue the relationship with them through offering training, …



377. Use Repetition to Increase Your Sales
     Summary: I often see commercials ontelevision that impress me as clever and visually engaging, butask me thirty seconds later and I won't remember thename of the product being advertised. I willalso remember their exact address until my dieing day.Repetition is one of the best marketing strategies you can use toconvince people and help them remember your name and yourmessage, so you better use it. Article:Repetition will increase your sales.Repet…



378. Lead Companies, Eight Features To Consider By Jay Conners
     Summary: So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I was a new loan officer, finding a lead company was not easy, I can remember logging onto Yahoo, typing in the key word 'mortgage leads' and being bombarded with links leading me in the direction of lead companies all claiming to have the best leads and the best deal for me!But what was the best deal for me? Etc., etc.Befor…



379. 7 HIGH-POWERED SELLING TACTICS TO INCREASE YOUR SALES
     Summary: REVEAL WHO YOU AREProspective customers are more likely to buy a product or service from a business when they can reach the person responsible for operating the business.Make it easy for prospects and customers to reach you. PROVIDE FAST ANSWERSAnswer inquiries and questions from prospective customers quickly ...while their level of interest is high.If you find yourself personally answering a lot of questions, post the answers to your mo…



380. Field Implementation: Getting Referred Leads When Prospecting�
     Summary: It seems as if we will go to any length to avoid having to make cold calls. In the 28 years that I have been training sales professionals, I have seen very few who actually know how to actively pursue referred leads and even fewer who actually do. Now when we talk about getting referred leads when making cold calls, most sales people will think I am crazy. We I was cold calling in Houston with a salesman not long ago we got at least one …



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