Boost Sales Index



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  1. Why Cold Calling Is Dead
    Summary: Unfortunately, our brave new world has made these old ideas very wrong.Seth Godin talks about Interruption Marketing versus Permission Marketing. Working on these things is the equivalent of the man in the story blaming his failure on the suit, changing into a new suit, then going to a different singles bar to do it all over again.With the business world in its present state, I really don't see how salespeople can afford to keep fooling …


  2. Consumer Research Continues To Prove The Same Things
    Summary:'Most people never run far enough on their first wind to find out they've got a second.' William James This article is specifically aimed at those selling 'behind the counter', but is of relevance to all sellers, irrespective of their sector or type of selling. But the human values of help and friendliness still rule.And I believe that if the research had been carried out among buyers exposed to a tele-sales or 'external' selling en…


  3. Sales Prospecting - How Effective is Your Elevator Pitch? By Alan Rigg
    Summary: Do you truly believe that your company's products and services will help your prospects? Have you ever thought, "I know I could find ways to help (company name) if I could just get (prospect name) to talk to me for 20 minutes!"Why is it so difficult to convince prospects to schedule time to talk with us? How (specifically) has your company helped its customers?A3: Some of my customers have seen their sales DOUBLE in as little as eight m…


  4. Increase Your Follow On Sales
    Summary:You might ask, 'What is a follow on sale?' A follow on sale isthe sale of any product or service that comes as a direct resultof a previous sale. We have also discussed some specific strategiesfor increasing your follow on sales, strategies such as:mentioning your complimentary products on the thank you pagethat should follow your order page, giveaways, free trainingcourses, e-zine subscriptions, and mailing lists.All of the strategies me…


  5. Expert Qualities in Sales By Jay Conners
    Summary: If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product.Why is it that when a doctor recommends a product, people buy it without any hesitation, without talking it over with their spouse, and without asking any questions.The main reason being, people respect and trust their doct…


  6. 5 Powerful Techniques that Produce Unstoppable Sales
    Summary: Onthe outside of the envelope, print the following:'Please don't open until you have read my letter.'If your sales letter is online, include a link to aseparate order page.Magic Technique #4 -- Typefaces are importantIn direct mail, headlines should be in Times-Romanfont, serif, or sans serif typefaces. Remarkably, with the same copyand offer for any given product, I have proventime and again through testing that you canincrease sales si…


  7. 21 SALES LETTER TACTICS
    Summary: 53 words and phrases to use in your salesletters andads:Just arrived, save, breakthrough, send no money,bonus, gift, free, bargain, now, improved, you,introducing, valuable, priority, unique, rush, thetruth about, miracle, easy, hurry, today, how to, atlast, limited, opportunity, yes, charter, secrets,new, amazing, only chance, announcing, revolutionary,guaranteed, discount, first time ever, special,instantly, discover, forever, premium,…


  8. 5 Secrets For GRIPPING Sales Letters!
    Summary: Read on.1) BREAK UP YOUR COPY WITH A FEW ONE SENTENCE PARAGRAPHSNothing scares the reader of a sales letter quicker then along-winded, cluttered, blab on forever sales letter.The remedy?Instead of writing a short sales letter (we know long copysells), break it up and make it LOOK smaller to theuntrained eye.You can do this with short one-sentence paragraphs.It's an easy way to cut a long sales letter down to size andhand it over to your …


  9. Peddlers, Hucksters, & Empty Suits By Shamus Brown
    Summary: Continue holding this shame, this guilt, this lack of pride, and one's confidence plummets (and you know just how vital confidence is to performing successfully in sales). If you have ever noticed thoughts like this taking root in your mind, here are two things you can do about it. #1 - Sell something that you believe in. Most of us know this one, but sometimes we need reminding. #2 - Recognize Your Value as a Salesperson When you…


  10. One Short Story, Three Very Important Lessons
    Summary:I buy a lot of books online. If you sell anything online that hasto be shipped, pay close attention here...'Shipping And Handling Charges Deter 63 Percent Of Consumers>From Buying Online...''...Survey reveals that 73 percent of consumers evaluate thetotal price of products, including S&H, before making an onlinepurchase.''...Companies that are profiting on S&H run the risk ofincreasing distrust among consumers.''New research indicates tha…


  11. Three Secret Keys to Persuasion Magic
    Summary: Insimple terms, your values consist of what is most important toyou.When you ask someone: what is most important to you about ....?They will tell you their values. Only when you have visualized this ingreat detail are you ready to let go.Ask yourself: could I just let go of wanting this to happen?Spend a few minutes asking this question until you feel at peaceabout your goal, when you feel at ease you will know that youhave let go.Lettin…


  12. Prospecting From Your Trash Can
    Summary: Keep these prospects on file and follow up with them if the features they needed become available.Timing If what you sell requires time-based contracts, be sure to find out when your prospect's contract expires with your competitor. Explain to your prospect that you will help them assess their options before they blindly assume that their current provider is still the best value.Service Have you ever met prospects who indicate that they …


  13. What to do when your prospect just won't get back to you!
    Summary: Just fill itout, cut and paste and mailto:(your email address here.)I'm standing by right now to hear from you and to help you!NameCompany NameStreet AddressCityState/ProvinceZIP/Postal CodeDay Telephone ( )Evening Telephone ( )What you are interested in (please check all that apply)(Add list here, subjects like'I want my own home-based business.')Budget you are working with:/ / Under $250 / / Under $500 / / Under $1000 / / Under $2000Wh…


  14. Sell More Books With a Powerful Back Cover
    Summary:Sell More Books With a Powerful Back CoverJudy Cullins'2003Did you know that your book's back cover information is, after thecover, the best way to sell more books? If they like it, they will spend eightseconds on your back cover ( mini sales letter)-a great opportunity toconvince them that your book is necessary for their success.Does your back cover pass the test?Five Best Solutions to the Biggest Book Back Cover Mistakes1. Independent …


  15. Are You Learning to Sell?
    Summary: Find their problems &*prove* that your product/service is their best solution.4) Build value in yourself & your business organization5) Ask for the sale. (Your product/service's benefits, of course) Ask them to agree you'veclearly answered their concerns.7) Again ask for the sale. Anyold way they wanted them, that's the way I sold them.I've gone on to sell everything from illegal substances(Hey, it was the sixties) to pre-planned burials…


  16. 5 Factors People Don't Buy Your Products By Craig Dawber
    Summary: Many people feel that by buying a particular product, they are taking a monetary gamble and if the product does not hold true then they could end up loosing their money. You can however, provide them security from this issue by offering some kind of guarantee on the product. Physical Factor - Believe it or not there are products in the market, which make people think that they may cause bodily harm to them if they buy and use these …


  17. A Quick and Simple Tip For Gaining Customers By V. Berba Velasco
    Summary: For most of my daily affairs, this title simply isn't very important.Most salespeople don't mention this title either, which suits me just fine; It was nice to see a prospective vendor take notice of such details, however unnecessary they may be.Any good salesman knows that building rapport and making yourself pleasantly memorable are key elements in developing customer loyalty. I'm almost ashamed to admit this, but I found that I alm…


  18. Software Tools To Help Your Business Sell More
    Summary: If you have Caller ID on Call Waiting, also called Call Waiting ID or Visual Call Waiting, PhoneTray will show the caller's name and number, so you can decide if you want to answer the call or ignore it. You can select what type of calls you want to see - all calls, local calls, long distance calls etc. Because PhoneTray Dialup logs all calls (you can keep the log as an Excel file), you can easily follow up on your prospects.More informa…


  19. YOUR Future Profits -- Protect Source With CARE By Don Monteith
    Summary: At 21 years, just out of Business College, I went into the mail-order business. 98% waste UNTIL the prospect became a customer AFTER knowing that we over-delivered on our promises.Next, we would send the 1,000 BUYERS a special offer and get a 10 to 20% return with orders. The longer we were in business the more valuable each customer was to us as a friend, profits too.Your best investment with your customer is to 'exceed their expecta…


  20. How to Close Less and Sell More
    Summary:Having a great closing technique doesn't guarantee you'll close sales. You can learn every closing technique there is, however, each one will be more effective if you've taken the time to qualify and present properly. If you get to the end of the sales process and find that closing the sale is difficult, you probably did something wrong earlier in the sales process. The best sales closing technique I have found is to qualify and present p…



    21. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18| 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67


More Articles:


1. It's Better When They Tell Them By Denise O'Berry
Summary: They don't think about your business day in and day out like you do.Testimonials don't have to be written in a formal letter. It's better for your business when your current customers tell your future customers about how great you are. Article: You know that word of mouth can grow your business. You hear your customers say nice things just about your corporation all the time. So why don't they tell people? And, why don't they write it…

2. Two Mistakes That Will Cost You Money
Summary: If you leave the prospect's business without asking for the sale you run the risk that a more assertive competitor will present their equipment and service, ask for, and get the sale! Here are a few simple statements and questions you can use to move the sale forward:'What are the next steps?''What do you think about what we've discussed so far?''What would be the best day to arrange delivery and set-up?''Is there any reason we shouldn't…

3. Sales People have an advantage as entrepreneurs By Lance Winslow
Summary: Now we have successful franchisees, who are not sales people, however I have noticed a higher degree of success with people who have had sales experience.This book should be read by those who do not want to be sold something by a sales person and by salespeople who think they are missing something or do not understand what their purpose is in their current job. Article: Zig Ziglar use to say in seminars and on tapes that nothing happen…

4. GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
Summary:Prospects buy from you because they want to enjoy the benefits produced by your product or service. When their skepticism is greater than their desire -- you lose the sale.You can get more sales from prospects by reducing their feeling of skepticism -- AND by increasing their desire for your benefits. They're only interested in being able to enjoy ice cold beverages all day long when they're outside on a hot day (the benefit).Use the tech…