Boost Sales

301. Creating Copy That Attracts Customers.
     Summary: If you've been online for very long, and have clicked on any of the major marketing sites, you've probably seen headlines that promise, 'Write Hypnotic Copy That Guarantees Sales!' or 'The REAL Secrets of Writing That Will Make Customers Get Their Wallets Out!' These ads can be tempting, because you really do want to see results - and fast. Article:Written words are a powerful marketing tool. They have the mastery to persuade, reason,…



302. Information Technology Consultants and Professionals: How to Avoid Being Seen as Just Another Salesperson
     Summary:Here are tips for information technology professionals to meet with prospects without being seen as an annoying salesperson:1. Ask questions to understand the prospect's situation, what it is costing him or her, how long they have had the problem, what else they have tried, what will happen if they don't do anything, and numerous other questions to help you thoroughly understand the issues. One client of mine developed an IT glossary to g…



303. Secrets to Buying Without Being Sold By Dan Auito
     Summary: The up-sell is where once they have you sold on the least expensive item or package deal, they attempt to upgrade you to a more expensive premium feature, option or package.A Variation of this technique is the cross-sell, this is where they start adding options to the item that you have decided to buy, cars are a good example with undercoating, floor mats, premium sound systems, Sport packages etc' these are things that enhance the desir…



304. 7 Ways to Get to the Truth: When the Sale "Disappears"
     Summary: Toward the end of your conversation, ask, 'Do you have any more questions?' If potential clients say no, follow up with the 100-percent-final truth-gathering question: 'Now, are you 100 percent sure that there's nothing else that I can do on my end to make you feel more comfortable with this situation?' You'll be amazed how often people then say, 'Well, actually, there is one more issue...' And it's at that point that you really start to…



305. 5 Tips to Choosing a Direct Sales Business By Kara Kelso
     Summary: Ask yourself questions such as 'Could I stand behind this company?', 'Is the income possibility there' , and 'Are the products what they say they are?'.5. Ask lots of questions about how well the products sell and how good the company's customer service is.It may take a lot of time to do all this research, but it's well worth it in the end. Article: With hundreds of direct sales companies out there, how do you select the right one for …



306. Communicate The Problem...Get The Client
     Summary:Copyright ' 2003 ' Irene BrooksHere's the scenario:You're at a gathering and you come across someonewho would be a perfect client for your business. 'This is it,this is my shot, I'll get him now' is the thoughtracing through your mind.'Well, I am a small business coach.' You say asyou anxiously await for him to tell you how youare the answer to his prayers.'Oh, I see'uh'I think I left the lights on in mycar'uh'it was nice talking to you, …



307. Cold Calling: Is It Dead?
     Summary: Of course, your company needs to see a return on this investment so they advise the sales manager to advise the sales staff to follow the recommendations and increase the amount of cold calls. 'More cold calls equals more appointments made equals more sales presentations equals more closed sales.' This is the general thinking. Did the sales consultant cold call your company to advise that your company's sales are not as high as they coul…



308. Tips for Businesses that Accept Credit Cards By Bob Hett
     Summary: The downside to accepting credit cards is that the merchant is at risk for not only the amount that has been charged, but a charge back fee as well.The banks will take the disputed charge along with a chargeback fee directly from the merchants account and if the merchant does not have sufficient funds that have already cleared from paying their own bills, they will be hit with yet another charge which is known as an overdraft charge. Ar…



309. Dress as Though You Mean Business By Doug Smart
     Summary: Some people in traditional workplaces, though, are getting so casual in how they dress for work it can have a negative impact on their leadership ability.It is a fact: people judge books by their covers. But there's a reason priests wear collars, royalty wears robes, and Donald Trump wears suits. When I'm hired as a consultant or a speaker, I wear a suit, even if the meeting is at a golf resort. Article: Could homey Friday be underminin…



310. Making Your Ordinary Business, Extraordinary!
     Summary: Yup 'only' fried bananas. After finally tasting the famous fried bananas and reviewing the taste, my husband and I were discussing about reasons why that small stall named 'Pontia' shop can be so successful. You can make a gift for your customer, for example: the 100th customer standing in queue gets five fried bananas for free ;-) The main idea here is you have to prepare a special promotion budget, doesn't have to be in a form of a hi…



311. Before You Sell Do The Math By Jim Meisenheimer
     Summary: For example, if you're selling a product that has a list price of $795: Most salespeople would say - "If you order today I'll give you a 15% discount." Another option is to say - "If you order today you'll save $103." To the average person (not the person with the spreadsheet mentality) $103 sounds better than 15%. Article: This is an important and potentially profitable piece of advice. It goes like this - historically you ever pain…



312. Sell YOU With Your Small Talk (Yes You Can) By Paul Barton
     Summary: Sadly, most people don't realize how important small talk is, nor do they try to do better.That's a shame, because anyone can easily develop great small talk skills.Just how important is small talk?A Stanford University School of Business study showed its impact on business success. This can cause others to think of you in positive ways:'Personal' friends or personal friends-to-be:'This is an interesting, entertaining and witty person --…



313. Gone Are the Days... Revitalizing Sales Reps for the New Century By Rick Johnson
     Summary: So, now what do we do to prepare ourselves to pass through this time warp and become "A" players in the New Century?BEING AN "A" PLAYER IN THE NEW CENTURYAs an "A" player in the New Century you must build business-to-business relationships through channels that other team members can service. Answering the following questions should give you a clue.' Do you know the 5 largest customers of your 5 largest customers?' What are the 3 largest…



314. It's Easy to Improve Your Website Profits in 5 Crazy Steps
     Summary: This will give your business credibility and gain your readers trust to buy your products or services. What if you could see your sales sky-rocket using 5 simple steps? If you want to multiply your sales, profits and dollars in your bank account, then this might be the most important article you'll ever read. If you want to create life-time paying customers, then I urge you to check out these simple tricks that can BOOST your profits thr…



315. Size Does Matter By Lee Raito
     Summary: Recently, I did a ton of traveling for business, and the theme "Size Matters" kept hitting me in the face, wherever I went. At 5'11", 175lbs, do I really look like I need a king size bed?Size apparently does matter when it comes to the classic 'UP SELL' from almost every company we deal with.Do we ever really need the larger than life portion of food, the king size bed so you can sleep sideways in comfort or even the gas guzzling car th…



316. How to Reach Purchasing Agents of Big Corporations By A. Asubana
     Summary: It is what every Sales-Professional DESPERATELY SEEK (and NEED):"The DIRECT CONTACT INFORMATION of Purchasing Agents and Managers of HARD-TO-REACH CORPORATIONS AND ORGANIZATIONS"If you sell IT products, telecommunication products, pc hardware or software, office supplies, and other business commodities listed above, then this Sales Lead Database is for you...Our typical database record includes the following vital information:Purchasing …



317. How to Eliminate Objections to Price By Jeremy Cohen
     Summary: Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?This situation unfolds all too regularly for many small business owners.The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a relationship with a new prospect, but in the end wasn't able to make the sale. Have you ever spent time developing a great lead only to have the…



318. Six Steps to Creating Online Presentations for Telephone Selling By Roger C. Parker
     Summary: Simply create an empty presentation visual and title for each of the points you want to cover in your upcoming telephone calls.Hint: You may want to create a template with placeholder visuals to help quickly prepare future presentations.Step 4: Provide proofNext, go through your presentation framework and complete each of the visuals by adding appropriate text and graphics. command to save your presentation in the appropriate online form…



319. The Hidden Buyer
     Summary: But how many of us sell in our proposals? You might have heard me lecture that proposals should contain no surprises and that they should summarize the agreement that was already reached by the parties. Every sales person is trained to map out the customers' buying process and make sure they know every person who will be influencing this deal. At that moment, the only sales person in the room is your proposal. How do you articulate your …



320. Why The Squirrel Kept Winning
     Summary: I didn't understand why until another neighbor explained to me that Harold was trying to keep the squirrels from eating the bird food. By putting the metal sheets around the base Harold thought the squirrels wouldn't be able to climb up the tree. I believe his thinking was that the squirrel couldn't go out to the edge of the branch because the branch wouldn't support the weight thereby not allowing the squirrel to get to the feeder. Yo…



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