Boost Sales

181. Sizzling Offers That Sell Like Crazy
     Summary:One of the best way to increase your sales is to offeryour potential customers a special offer. You could offer your potential customers a rebateafter they buy your product or service. You could offer your potential customers a bonuscoupon when they buy one of your products. Article:One of the best way to increase your sales is to offeryour potential customers a special offer. It could betrial offers, discounts, purchase awards, etc. Belo…



182. Three Ways To Boost Sales--NOW!
     Summary: There is never anyquestion which will get my business.Put your Unique Selling Position on your business card, in yournewspaper ads, and front and center on your web site.If everybody in your business keeps their prices a big secret,publish yours right out in the open where anyone can examine them(you might be surprised how many of us won't buy if we aren'tgiven the price without having to ask).If all the others have the same products, po…



183. B2B Sales Lead Management: 8 Tips for Selecting a Sales Lead Management Service
     Summary:Are you looking to outsource your sales lead management? Do you need a sales lead management service that understands the importance of properly managing, developing, identifying and distributing qualified sales leads to your direct salespeople, dealers, reps or distributors? If you answered yes, then you'll need the following 8 tips for selecting a sales lead management service: 1. Check the sales lead management service's references. A…



184. Chicago Real Estate - Fourteen Repairs to Make Before Selling
     Summary:Nothing turns off a potential buyer faster than peeling paint, a broken window, or a splintered front step. (You may need to repaint entire walls to mask such repairs.) Replace burned-out bulbs and broken electrical sockets. Outside the House Replace cracked windows and torn screens. Replace broken gutters or missing downspouts.Good drainage is key to passing a home inspection. Article:Nothing turns off a potential…



185. When Did 'Closing' Become a Bad Word? By Joe Guertin
     Summary: Closing a sale is nothing more that leading the process to a conclusion. It's laying all the groundwork and asking the prospective customer to proceed with the action plan. The steps can vary, but in talking to hundreds of successful salespeople about the pitfalls of closing sales, some very specific disciplines are regularly mentioned: ' we don't ask, ' we're asking the wrong person, or ' the prospective customer is not yet sold.Let…



186. Selling From Your Heart...a Sales Approach for Franchise Professionals
     Summary:WE know that the profession of franchise sales is an honorable one...and that many franchise sales professionals are great at what they do...but let's face it...for many people the word 'selling' is a mighty nasty word...and the idea of dealing with a 'salesperson' is akin to having a root canal!Even you and I have experienced obnoxious salespeople who have turned us off...made us cringe...and even stopped us from pursuing a purchase that…



187. Dialing for Dollars: How to Get Appointments with Your Best Prospects
     Summary: I needed a phone script to make sure I didn't sound like a blathering idiot when I reached their voicemail. To hear how it sounded, I called my own phone number and left a message on my own voicemail. I took one last look at the highlighted bullet points I wanted to cover in the voicemail and forced myself to continue dialing.The phone rang. NEVER, EVER call your best prospects first.When you're selling something new, there are always gl…



188. Are You REALLY Listening? By Dan Hudock
     Summary: If you don't, ask for clarification ' and keep asking until you are sure you fully understand. Anytime you catch yourself being distracted by something that draws your attention away from the speaker's words, make a conscious effort to focus back on the words.Listen with your "GUT."The speaker's tone and body language will impart meaning. Ask yourself how what the person is saying relates to other situations or experiences.In summary, LI…



189. The Runaway Bride . . . yeah right!
     Summary: My brother Ray, along with hundreds of NYC firefighters, chose to run up the stairway, while thousands of other people were racing down that same stairway.My brother had a choice.What's her name also had a choice.One was courageous and one was stupid and self-serving.Likewise you face choices everyday in your sales career. You choose to get up early, hit the snooze button, make milk-run sales calls, call on people you know instead of cal…



190. 12 Handy Tips for Generating Leads through Cold-Calling By Glenn Murray
     Summary: You're here to help them, not make things harder.TIP FOR COPYWRITERS: If you're an advertising copywriter or website copywriter, ask to speak to the Marketing Manager (or if the person who answers the phone says they don't have a marketing manager, ask for "the person who looks after your advertising & website" - all businesses have that person - it's generally one of the owners).4) Always try to get on with the gatekeepersReceptionists …



191. Overcoming Your Biggest Competitor
     Summary: whatever it is your prospect is doing now ' that's the key challenge you have to overcome in selling. Well, what you may not know is that everyone in the company knows that the IT Director (your prospect) has been championing how great his own system is, and that his line throughout the company is 'Why buy when we can create this system ourselves.' Even though he knows intellectually that you may have a better solution, he will do everyt…



192. BEAT YOUR COMPETITION WITHOUT CUTTING YOUR PRICE
     Summary: One of the best ways to avoid price competition is to become a specialist in a narrowly defined targeted market.RELATING IS MORE IMPORTANT THEN PRICINGI recently spoke with the creator of a marketing program for new business owners. He built a successful business in a highly competitive market by becoming a specialist.CUSTOMERS LIKE TO BUY FROM A SPECIALISTPeople like to do business with a specialist who has a unique insight into their s…



193. Marketing Conversations, And Conversation Stoppers By Nina Ham
     Summary: Time for a Second Opinion!The Department of Second Opinions draws on that part of yourself that knows enough to question the self-defeating voices by asking, 'How real is this?' Buttressing its wisdom is the recognition that a conversation underlies every marketing activity as sub-text, a conversation that's usually unspoken. But what if you stay in the (unspoken) conversation and wonder, 'What are they actually saying no to, and why?…



194. Book Yourself Solid By Michael Port
     Summary: THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLINGClients often ask me how I built a six figure income working as an independent professional in less than 10 months. Because I know how easy and realistic it is for you to become a successful solo professional.Combine these simple insights with the gifts you have within yourself to create an abundant, joyful and prosperous business and life.SEVEN…



195. Diversification
     Summary: Smartentrepreneurs however diversify their offerings, and if thedemand is slow for one product or service, the others usuallypick up the slack.If you have a web site, and if you are trying to do business onthe Internet, this is a must. Strategically placed ads should point people toyour web site, and if you have diversification, an addedadvantage is that your advertising is doing double duty.People may be attracted to your site by an ad …



196. How To Use The Telephone To Find The Right Person And Make The Sale
     Summary: If the prospect or his assistant tells you this isn't a goodtime to talk, offer two dates and times for you to call back.Rather than saying I'll call back another time, setting a dateand time gives you an appointment.6. How 'bout I call back in 30 minutes or an hour?The prospect will appreciate you giving him a chance to getthings back to normal. You will lookorganized and professional for being able to pick up where theprevious conversa…



197. Pay Attention To Your Customers!
     Summary: All of these can be determined with good research,strong observation skills, and an attentive nature.Knowing your customers is not just a one-time act -- you want topay attention to your customers before, during, and after thesale:BEFORE THE SALE:You should have a feel for your 'ideal' customer before youlaunch any advertising or marketing campaign. Theyfeel more comfortable doing this because they can show seriousinterest in buying with…



198. Peak Performance – What You See Is What You Get! By Ernest Oriente
     Summary: This article will give you three easy ways to improve the performance of your sales team because what you see is what you get!Setting up your sales activity board: Start by ordering a large erasable board from your local office supply store, the bigger the better (hint, a big board = assumed big results!) and mount this board on a wall easily seen by your sales team but not visible to your current or prospective clients. Then, erase y…



199. Going Back To Get Ahead By Jim Meisenheimer
     Summary: I went back to the computer terminal and could see my name on the boarding pass so I grabbed it.In case you're wondering why I didn't run up the UP escalator and then run down the DOWN escalator - there was no down escalator adjacent to the up escalator. You deal with challenges every day and a lot of these challenges involve time or the lack of it.To go forward in your career you may need to go back to a book, back to a CD, back to a …



200. It Isn't A Sale Until You're Paid By Kim Duke
     Summary: Back in the days when I sold for CTV and CBC Television I had a manager that once said " It isn't a sale until you're paid." When you are first working with your customer - outline your terms and ask them if this will work within their payment schedules. Meet or call your customer and ask if there is anything you can do to help with the process.4) Don't Be Afraid To Ask Your Customer For The Payment. Article: Back in the days when I so…



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